Questions
The ones worth asking before you apply.
Not answered here? Put it in an application — David answers those himself.
Why does coaching come first?
Because you are the one who has to defend the decisions. A plan you did not build is a plan you will not protect the first time the month gets busy. Coaching puts the thinking in your head and the work in your team, which is the only version of this that survives after we stop talking.
Can I start with MDaaS instead?
Yes. It is a twelve-month commitment scoped to your business, so we will want a longer conversation first. Apply and say so — if coaching is the better first step, you will hear that from David rather than a salesperson.
What does the onboarding fee actually buy?
The kickoff session. It is invoiced once, before the first month, and it is where the six-month agenda gets set: the customer worth having, the offer they say yes to, and the number that has to move. It is not a setup charge.
What is not included?
Ad spend, software and contractors are always extra. GST or local tax is added where it applies.
What happens at six months?
You choose: continue month to month, stop cleanly, or move to MDaaS. Nothing renews by itself and there is no notice period to argue about.
How is my application handled?
Your application gets emailed straight to the Axion Strategic team and is then passed on to David Cross. Applications are not stored in any database and your information is kept private and secure. David replies to your application within 24 hours.
All applications are manually processed.
Our CEO, David Cross, will reply within 24 hours. No sequence, no discovery call funnel, no calendar link that hides the price.