Senior marketing coaching for established companies

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Offer terms

What the two fees cover.

This page describes the offers. An engagement starts when both sides have signed an agreement and the payment that starts the work has been made. That agreement governs if it says something different from this page.

Currency

Coaching onboarding is $899. Coaching is $2500 per month. Marketing Department as a Service is $12000 per month.

Coaching

Coaching is six months with David Cross, by video, once a fortnight. You can contact him directly between sessions through approved methods. The onboarding fee is a separate kickoff session, paid once before the first monthly fee, and it is not credited against that monthly fee.

At the end of the six months you can continue coaching, stop, or talk with us about MDaaS. Coaching does not renew itself automatically. The total of the onboarding fee and six monthly fees is $15899.

MDaaS

MDaaS is a twelve-month agreement with Axion Strategic. We lead and carry out the marketing, custom to the company. We work with the owner or the person the owner nominates, and we act when that person has agreed.

The monthly fee includes senior marketing leadership, strategy and planning, campaign execution, content and creative, paid advertising management, email and CRM, monthly reporting, and the other marketing work the situation calls for. It is paid one month in advance, unless something else is agreed.

The work may be done by Axion Strategic and by contractors. Axion Strategic decides when a contractor is used. Agreements between Axion Strategic and those contractors are not shared with the client. Axion Strategic is not responsible for harm caused by a contractor or another provider.

When the twelve months end, any further term is agreed between both sides.

Axion Strategic may change the fee. An agreement already in place keeps its price until that agreement ends. Where the engagement continues month to month, the new fee is due at the next month.

Unless something else is agreed, a missed payment stops the work until it is paid. If a fixed term is still running and payment has not been made for more than 28 days, the agreement is treated as ended by the client. The amounts due for the rest of that term are still owed.

Costs that stay with you

On both offers, you pay advertising spend, software, and outside contractors. Some production is outside the work Axion Strategic makes itself, including sign writing and photography. We can source a provider. You pay that provider.

Applications

Sending the form asks us to consider you. It does not reserve a place, and it does not create the engagement. David replies within 24 hours to say whether you have been accepted.

Results

The fee pays for the work described on the coaching page or the MDaaS page. A particular sales number is not part of the fee. The outcome depends on the business, the market, and the work that gets done.